تصميم عبوة خمر ووليانغيه

This packaging programme was developed for Wuliangye, a flagship bottling built for duty-free and export channels. The brief centred on protecting a jar-sealed ceramic bottle in transit while presenting the bottle as a gift the moment the box is opened.

Structure

The pack is built as a lid-and-base rigid box sized to a jar-sealed ceramic bottle. A moulded pulp tray holds each item in place, so nothing shifts in transit and the contents sit square when the lid is lifted.

Materials

Rigid greyboard wrapped in metallic-finish paper gives the box enough rigidity to stack and ship without corner crush. Wall thickness and board grade are selected to match the weight of the contents.

Printing and finishing

Branding is applied with precision die-cut windows, finished with anti-scratch matte lamination. Colour is managed to CMYK with Pantone spot matching available for brand-critical elements.

Made to order

Size, board grade, insert shape and finishing are all specified per project. We produce from a low minimum order quantity, provide a pre-production sample for approval, and ship worldwide from our Shenzhen, Guizhou and Chengdu facilities.