
業界
ビューティー・パーソナルケア
課題
製品はかさばり潰れやすいが、このカテゴリーは艶のある憧れのイメージで売れる。
解決策
積載時も形状を保つ内部フレーム付き貼箱、グロスラミネートと訴求力の高い写真。
成果
切り替え後、輸送破損による返品率はほぼゼロに。
プロジェクト詳細
Wig & Hair Packaging started from a single constraint: the product is bulky and easily crushed, yet the category sells on a glossy, aspirational image. The failure mode we had to design out first was colour drift between the carton and the product — everything else in the specification follows from that.
Structure
We resolved it with a magnetic flip-top rigid box, sized to the actual contents rather than to a stock die-line. A die-cut paper tray holds each piece at a fixed position, so the pack arrives square and opens the same way every time.
Materials
Textured specialty paper carries the load. Board grade and wall thickness are matched to the weight and fragility of the contents, so the box survives palletised freight without corner crush or lid bow.
Printing and finishing
Branding is applied with hot-foil stamping and finished with soft-touch lamination. Colour runs to CMYK, with Pantone spot matching for brand-critical marks and a printed proof before the run.
Quality control
Each run is checked against the approved sample: dimensions, insert fit, colour density and finish adhesion. Drop and stack tests are available for export shipments.
Applying this to your project
Return rate from transit damage dropped to near zero after the switch. Die-line, insert tooling and board spec are kept on file, so repeat runs need no re-tooling. Send us product dimensions and target quantity for a quote against this structure.

